Knowledge of choosing and generating appropriate visualizations to effectively convey insights. Deep experience utilizing Microsoft PowerPoint (or Data Studio) to report and present findings and take-aways.Experience filtering and segmenting data to obtain insights at the right level of detail.Exposure to data modeling and data structures (granular, detailed reporting vs roll-up).Knowledge of Microsoft Excel – Pivot Tables, index-Match (V-Lookup), Pivot Charts.Experience analyzing data and trends for insights and recommendations.Experience with Social Media Analytics (Facebook, Twitter, YouTube).Scarborough/Prime Lingo, SQAD, MRI, Kantar, etc.Social (Facebook/Instagram, YouTube, TikTok, Twitter, LinkedIn, Snapchat, Pinterest, etc.).Doubleclick/Campaign Manager 360/Search Ads 360.Platform/Data Experience (Plan/Buy/Execute/Report): 3-5 years of experience working in an agency or marketing-related field. ![]() Bachelor’s Degree in Marketing, Public Relations, Business, or a related field.Help push efforts for data fluency and standardization within the organization to facilitate agency-wide, strategic initiatives.Craft performance reports and take-away presentations in PowerPoint or Data Studio for both internal and client audiences that range the gamut of marketing specialists to executives.Leverage data to evaluate campaign and brand performance with respect to both historical periods and identified priorities.Extract, collate, and reconcile data from a variety of platforms, such as Facebook, Twitter, YouTube, Campaign Manager 360, and Google Analytics.Identify and communicate creative requirements for all media platforms.Provide tagging and analysis recommendations for new digital environments.Interview stakeholders (internal and client) to identify both marketing and business objectives, plan and execute a proficient media plan to accomplish these objectives and gather key performance metrics for reporting.Serve as a go-to resource and expert for brand and marketing strategy deployment.Bring new ideas to the Strategy team when collaboratively working through proposals.Work directly with the Strategy team on initiatives that bridge across marketing, audience engagement, data, customer experience, and business transformation.This position is based out of Oklahoma City, OK. This role provides a tremendous opportunity for growth by becoming a key expert in marketing analysis, measurement, and strategy. They will be able to share findings and present solutions to not only leadership within Ackerman McQueen, but also our clients as well as leverage a variety of Social Media platforms and Digital software including, Facebook, Instagram, Twitter, YouTube, AdWords, and DoubleClick. This candidate will be an integral part of our Strategy team and will have the opportunity to provide business recommendations based on research and discovery. The ideal candidate for this role will be equal parts marketing strategist and data analyst, with a passion for exploring emerging media channels and developing creative media solutions. The Media Strategist will work across multiple account teams to serve as a trusted knowledge partner for preparing, evaluating, and engaging diverse marketing strategies to fit client needs. 4) Drop lines - cables that branch from the feeder lines and attach to subscriber homes.Ackerman McQueen is looking to add a Level 2 Media Strategist with a passion for developing multi-channel marketing campaigns across paid, owned, and earned media. ![]() ![]() 3) Feeder lines - cables that branch from the trunk lines past individual homes in the cable community. 2) Trunk lines - the coaxial cable network branching from the headend as an electronic bridge to the feeder lines. The cable television system consists of four parts: 1) Headend - the facility and equipment for taking signals off the air, from satellite or from microwave transmissions, and retransmitting them to the rest of the system. The programs may come from the local community or by imported microwave or by imported satellite transmissions. Cable systems transmit programming to subscribers' television sets via wires (coaxial or fiber optic cable) instead of over-the-air. A non-broadcast facility with equipment designed to distribute signals of one or more television stations and other non-broadcast services to at least 50 subscribers who do not live in dwellings under common ownership.
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